Umami Shop is very proud to be one of the winning entries in the 2012 Brand New Awards, published by UnderConsideration. The Brand New Awards is a judged competition that celebrates the best identity work produced around the world. After entering in early 2013, we discovered this fall that our logo had won! From day one we've cherished our identity, but after this win, we've grown to love it even more. We hope you do too!